Basics of Advertising – Branding

Do you want to advertise your product properly so that it can receive mass appreciation from people all over the world? If the answer is in the affirmative, you should certainly advertise your products more effectively. Advertising is perhaps the best possible way to make sure that your customer base is enhanced and your products reaches out to the people that you want. A big part of advertising is to demarcate the demographics for your client base. Advertising is more aptly put, business combined with art, it is the art of selling products by appealing to the customers senses.If you can hit the right chords, your products will get sold within a jiffy. In order to advertise your products more effectively, you will need to make sure that your product is branded properly. If the branding is correct then only you can move on to advertising.The world of advertising is filled with thousands of ideas, which if implemented carefully can help you take your small business to the next level. Every big conglomerate had its beginning n the drawing board. When it comes to building big business empires, you need to dream big and make those dreams come true as well.BudgetIf you are a small business owner, it is quite evident that you cannot embark on an advertising blitzkrieg to launch your products and bring it right in front of the eyes of your customer. If you are a bit tight on budget you should spend your money wisely to use it most economically and effectively to say the least. The best way to go is the world of online advertising. Online advertising, it is a global phenomenon and it comes at the fraction of the price that is charged by the television advertisements. If you are not that cash strapped, you can go for an online advertising agency that will make sure that your product gets a huge spike in sales by reaching out to the clients in an effective manner.Advertising agenciesThere are scores of advertising agencies that provide multifarious services to the business owners and they can give the perfect tone for your product with a little brainstorming. If you hire a top notch agency, you will have to shell out a huge sum of money but the result will be worth every penny spent. You know what the product provides to the consumers and the job of the agency is to make sure that the clients know that too.The basic motto of the advertisement is to provide information about the product to raise interest and make the product a best seller in every possible manner. Some of the advertisement agencies can even make ads specific to each type of media that you prefer. The different media for advertising include, print (newspaper), television, radio, Internet etc.The best way to find the perfect advertising campaign is to think out of the box and try something unique that will set you apart from the multitude of the other brands in the race. The world of advertising is all about finding the perfect way to package your brand and present it to the customers. A startup firm can get huge boost if they get a bit of help from a well thought advertisement campaign. If you are still undecided, do not waste any more time just go back to the drawing board and brainstorm till you find some great ideas to promote your brand.

The Top 5 Myths About Free Advertising

So in today’s tough economic environment it’s becoming increasingly popular for businesses to find ways to exploit free advertising and therefore increase customer enquiries into subsequent sales.Naturally some business owners are skeptical of any service or online process whereby they can advertise for free – this is simply human nature and sayings like, ‘there’s no such thing as a free lunch’ reinforces this belief.However, with the advent of the Internet and new ways that advertising companies can monetise their service, means that it’s not always the advertiser that has to pay for marketing. This is because businesses have something valuable to these advertising services – they have unique content about their products and services that when published generates unique visits.So the Internet has given SME businesses new and unique ways to advertise their products and services for free (or at very little cost), compared to traditional marketing activities.In this article I’m going to dispel the top myths of free advertising that will hopefully open your mind to the possibilities and opportunities for your business.If you have any of your own advice or learning that you want to share then please leave a comment and let’s have a chat about it.MYTH #1 – FREE ADVERTISING IS A WASTE OF TIME.FALSE – however it does depend on the type of advertising exploited.There is one golden word you must always keep in the front of your head (especially with the recent release of Google Panda) – ‘quality’. Yes always think quality advertising and only associate your business with marketing services that are trusted and respected on the Internet. So for example, never sign up to sites that promise you 1000s of backlinks in 24hrs, or pay for links from obvious spammy websites.Instead, I recommend you do a bit of research to find the most reputable sites, for example, if you decide to list your company on online business directories then Google ‘business directories’ and check out what’s on page 1 and 2 then choose the best ones that offer a quality service. Why not choose these as a start and make sure you post as much unique and quality content on each one.MYTH #2 – LIKE EVERYTHING IN LIFE YOU GET WHAT YOU PAY FOR.FALSE – if you think about it you can pay 1000s / $1000s on marketing and in most cases without any guarantee of a return (ROI – Return on Investment). TV marketing campaigns generally cost the most money, however, you can create and publish a video about your business for free on YouTube and also attach it to your profile on directories sites. Over time this can yield excellent results, especially when you create regular videos and attract subscribers / followers.Using social sites like Twitter and Facebook can have a massive boost to your campaign and create brand trust / loyalty.MYTH #3 – FREE ADVERTISING IS EXPENSIVE!FALSE – most people think that online advertising services give very little content away for free, and you then have to upgrade to get the most from the service, e.g. to add more content about your business or pictures of your products.Actually this is no longer the case as many of the top Internet sites now give a higher level of content away for free than ever before. This is because competition is so intense between online business directories.MYTH #4 – BUSINESS DIRECTORIES ARE THE ONLY FORM OF FREE ADVERTISING.FALSE – however, it’s true that advertising on top directories are a recommended form of online business marketing.There are many other creative ways that you can advertise your business on the Internet. For example, why not get really creative and produce a spoof video based on your business sector and seed it on YouTube – then send links to it to all your business contacts. This is a great way to get your business and brand noticed for free, with the obvious potential of it going ‘viral’, for example, imagine it being featured on a TV programme like Rude Tube – amazing free advertising that would produce awesome results.MYTH #5 – MY COMPETITORS HAVE BIGGER BUDGETS THAN ME.FALSE (in most cases) – your competitors are also looking for new and innovative cost effective solutions for their advertising campaign. They may already be utilising Internet opportunities like blogging, producing viral videos, helping others on forums, and advertising on business directories.I suggest you put some time aside to really investigate your competitors strategy and try and find out what works well for them. For example, register on SEOmoz and you can then see the backlinks to their site. This will show you where people are clicking to their site from, e.g. forums and directory sites.So knowledge is power and by understanding your competitors and seeing what works for them will influence your advertising campaign. However, a word of caution, this is only part of your strategy, i.e. you still need to put the effort in to find new and quality areas of the Internet to promote your business on.IN SUMMARY – Top 10 Rules for Advertising Your Business on the Internet.
Only advertise on quality and trusted directories
Look for new and innovative ways to promote your business online, e.g. Twitter / Facebook
Produce your own business video and post on the Internet
Make sure your website reflects the quality of your brand and is regularly updated
Wherever you publish content about your business then keep access details so you can update it as your business changes
Make use of voucher sites and promote seasonal offers
Keep an eye on your competitors and emulate what works for them
Only target getting quality links back to your website from other sites within your sector or trusted business directories
Brag! Tell people all about your products and services on your own blog site and keep posting informative and well written articles
Lastly… think quality… quality… quality… !